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服务运营的定制模式研究 被引量:1

Research on Building the Operation Paradigm of Service Customzation
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摘要 定制的思想来源于精益生产,需理解服务管理中的“全面感知服务质量模型”和“‘差距’模型”,加强企业与顾客紧密沟通,降低创新的成本和风险,重新界定“固定成本”与“可变成本”,变革企业运营的价值链,提高隐形知识向显性知识的转化率,借鉴JIT哲理库存管理的经验。 Service is different with goods. The paper is based on the research on manufacture of goods, and for innovating on the building of service paradigm. The paper indicates or exposes that the paradigm will be grasping the model of the perceived service quality model and the gap model, communicating with its customer face to face, declining the cost and risk, re - defining the fixed cost and the variable cost, re - engineering the value - chine, increasing the transferring rate of invisible knowledge to visible knowledge, introducing the philosophy of JIT into service, and so on.
作者 关华
出处 《经济与管理》 2005年第10期43-45,共3页 Economy and Management
关键词 服务 运营 定制 模式 service operation customzafion paradigm
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参考文献2

  • 1大卫M·安德森,B·约瑟夫·派恩二世.21世纪企业竞争前沿--大规模定制下的敏捷产品开发[M].冯涓,李和良,白立新.北京:机械工业出版社,1999.
  • 2克里斯廷·格罗鲁斯.服务市场营销管理[M].吴晓云,等.上海:复旦大学出版,1998.

同被引文献11

  • 1陈觉,郝云宏.基于服务业的DFMC综述及研究方向[J].科技进步与对策,2005,22(9):198-200. 被引量:1
  • 2VERMA R, FITZSIMMONS J, HEINEKE J, etal . New issues and opportunities in service design research [ J ]. Journal of Operations Management, 2002, 20 (2) : 117 -120.
  • 3JIAO J X, MA Q H, TSENG M M. Towards high value - added prod- ucts and services: mass customization and beyond [ J]. Technovation, 2003, 23 (10): 809-821.
  • 4BUZACOTT J A. Service system structure [ J ]. International Journal of Production Economics, 2000, 68 ( 1 ) : 15 -27.
  • 5JIAO J X , CHEN C H. Customer requirement management in product development : a review of research issues [ J ]. Concurrent Engineering, 2006, 14 (3): 173-185.
  • 6McCCARTHY I P. Special issue editorial: the what, why and how of mass customization [J]. Production Planning & Control, 2004, 15 (4) : 347 -351.
  • 7GOLDSTEIN S M , JOHNSTON R, DUFFY J. etal. The service concept: the missing link in service design research? [J]. Journal of Operations Management, 2002, 20 (2) : 121 -134.
  • 8JIAO R J , HELANDER M, XU Q , etal. Affective design with ambient intelligence [ C ]. Work With Computing Systems Conference, KTH, Stockholm, May 21 -24, 2007 .
  • 9YAN W, CHEN C -H, KHO0 L P. Identification of different demographical customer preferences for product conceptualization [ J ]. Journal of Engineering Design, 2007, 17 (4) : 39 -54.
  • 10KWONG C K , BAI H. Determining the importance weights for the customer requirements in QFD using a fuzzy AHP with an extent analysis approach [J]. liE Transactions, 2003, 35 (7) : 619 -626.

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