摘要
房车旅游是中国旅游业的新概念,在当前旅行社产品同质性过高从而价格过度竞争的情况下,房车旅游作为一种被国外经验证明前景广阔的旅游产品,引起了各方的注意。本文首先介绍了国内外房车生产与经营的情况,随后对中国大陆房车市场的发展趋势和格局做了分析与预测。随后,从投资的角度,依靠基本的博弈理论,研究了投资旅游房车市场的战略相互性行为及其路径和时机。最后,在理论分析的基础上提出了现实的对策。
Although Resident Vehicle Travel （RV travel） has been popular in the USA and Europe for many years, RV is just a new conception to most Chinese tourists. And now, tourism in China＇ s mainland is suffering from cruel price wars, for tourism enterprises lack of product differentiation. Then RV travel as a new travel way is catching more eyesight among Chinese tourists. The fruitful achievement scored by a few big companies that have foresight and confidence in RV travel market in China has indicated that it will be quite profitable to invest in such huge and magnetic RV travel market in China＇ s mainland. But the investors certainly will encounter certain difficulties and obstacles resulting from China ＇s particular economic and national conditions. So in this paper, the author firstly gives an outline of the operation and market situation of RV travel in China＇ s mainland, then thoroughly analyzes the strategically entry strategy for investors in RV travel market and offers relevant tactical measures, The author finally not only offers and proves some strategic methods but represents idiographic tactics to resist entrants for those who have entered RV market of China＇ s mainland on correct order.
出处
《旅游学刊》
CSSCI
北大核心
2005年第5期81-86,共6页
Tourism Tribune
关键词
房车旅游
抢先
承诺价值
产品空间
resident vehicle
preemption
commitment value
product space
