摘要
通过对国内外服装行业和服装市场的调查研究,系统地探讨了服装市场营销领域的理论,分析了在经济全球化的大环境下中国的服装企业掌握市场营销理论知识,科学运用市场营销策略的迫切性和重要性。
In this paper, based on an investigation and research of the garment industry and market both at home and abroad, a sales and marketing theory about the garment market is systematically discussed and studied, pointing out that China is the biggest exporter of fashion products in the world under the global economy environment as a whole. It＇s top urgent and very important that Chinese garment enterprises must be equipped with the sales and marketing theory and make full use of this scientifie knowledge for the business.
出处
《上海纺织科技》
北大核心
2005年第9期4-6,共3页
Shanghai Textile Science & Technology
关键词
服装
商品
营销策略
目标市场
garments
goods
sales ＆ marketing strategy
targeted market
