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行为经济学的心理现实化与正统经济学的微观心理基础 被引量:4

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摘要 尽管哲学家、数学家、经济学家对决策理论的研究已经有很悠久的历史,但是直到Edwards(1954)第一次向心理学家介绍经济学详细、庞大、数学化的选择理论后,决策理论才引起了心理学家群体的注意(Slovic,1991)。Simon(1955)对效用理论中的最大化假设提出了尖锐的批评,揭示了决策者必须面临的信息不完全等问题,指出有限理性(bounded rationality)将可以更好地描述实际选择行为:有限理性的决策者将致力于达到满意解,而非最优解。
出处 《经济学动态》 CSSCI 北大核心 2005年第10期30-35,共6页 Economic Perspectives
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