摘要
论述了图书馆导入客户关系管理,实行文献信息个性化服务的必要性与现实意义,提出了客户关系管理在图书馆文献信息个性化服务中应用的基本条件,并对图书馆如何将客户关系管理在文献信息个性化服务中的实施进行了探讨。
The article discusses the necessity and real meaning for the library to introduce customer relationship management and to realize culcural heritage information individualized service, brings forward the basic terms for the library cultural heritage individualized service to apply customer relationship management, and also explores the ways for implementation.
出处
《晋图学刊》
2005年第5期12-14,61,共4页
Shanxi Library Journal
关键词
图书馆
CRM
文献信息
个性化服务
library
CRM
cultural heritage information
individualized service
