期刊文献+

浅谈护理服务营销的发展 被引量:5

Talking on development of nursing service marketing
下载PDF
导出
摘要 简述了护理服务营销的发展,重点阐述了护理服务营销活动,提出了因特网在护理服务营销中将发挥非常重要的作用。今后将致力于改善顾客知识和对顾客经济学的了解。
作者 杨辉 赵晓云
出处 《护理研究(上旬版)》 2005年第11期2320-2322,共3页 Chinese Nursing Researsh
  • 相关文献

参考文献18

  • 1郭毅 梅清豪.服务营销管理[M].北京:电子工业出版社,2002,11..
  • 2邢永杰,吕爱芝.关于医院服务营销的分析[J].中华医院管理杂志,2003,19(1):33-36. 被引量:36
  • 3刘卫国.试论医院服务营销[J].中山大学学报论丛,2002,22(4):48-53. 被引量:5
  • 4Woods Dana K. Realizing your marketing influence( Part 1 : Meeting patient needs through collaboration)[J]. J Nurs Adm, 2002,32(4) :189-195.
  • 5Romano M. A strong attraction, as hospitals seek 'magnet' status to retain nurses and improve care, some see the program as little more than a pricey marketing gimmick[J]. Mod Healthe, 2002,32(50): 28 -32;34.
  • 6Zoller James S, Lackland Daniel T, Silverstein Marc D. Predicting patient intent to return from satisfaction scores(disease management and customer satisfaction)[J]. Journal of Ambulatory Care Management,2001,24(1):44 - 50.
  • 7Czaplewski, Lynn M. Marketing your expertise[J]. Journal of Intravenous Nursing Professional Development, 1999,22(2):75 - 80.
  • 8Considine CJ. The private duty market: Operational and staffing considerations[J]. Home Healthc Nurse Manag,2000,4(2):4 - 8.
  • 9Carter MW, Porell FW. Variations in hospitalization rates among nursing home residents: The role of facility and market attributes[J].Nursing Standard, 1996,10(20) :49 - 56.
  • 10Clemes MD, Ozanne LK, Laurensen WL. Patients' perceptions of service quality dimensions: An empirical examination of health care in New Zealand[J]. Health Mark Q, 2001,19(1):3 - 22.

二级参考文献11

共引文献63

同被引文献16

引证文献5

二级引证文献28

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部