摘要
介绍了应用数据挖掘技术开发的会员卡分析平台DMSMCA.分析了进行DMSMCA设计的体系结构、功能模块和关键技术等,并对数据挖掘技术在商业上的应用前景进行了的探讨.通过在某超市的实际使用结果表示该系统具有较好的辅助决策功能.
Introduced a member card analysis platform DMSMCA, which based on data mining technology. Analyzed DMSMCA＇s system architecture, function modules, key technologies during its design, and make some discussion about application foreground of data mining technology. The system has good aided decision function by verification of its application on a certain supermarket management.
出处
《微计算机应用》
2005年第6期698-701,共4页
Microcomputer Applications
基金
北京市优秀人才培养基金
关键词
数据挖掘
会员卡分析
CRM应用
Data mining, member card analysis, CRM application
