摘要
1999年,河南省焦作市确立了把旅游业作为新的经济增长点的发展战略。此后,焦作的旅游业迅速发展,不仅确立了在省内的领先地位,而且在国内外也拥有了较高的知名度。焦作的客源市场一直表现为以国内为主的特征。在当前焦作市的旅游业已经发展到一定规模的情况下,有必要深入分析焦作旅游业的国内市场;在此基础上,有针对性地调整旅游业的发展战略,以有利于焦作市旅游业的可持续发展。本文利用威尔逊模型,通过对焦作旅游业国内客源市场的前景分析,试图进一步摸清其客源市场的潜力,并为焦作旅游业的进一步发展提出建议。
Since 1999, Jiaozuo has set the development strategy of making tourism as the new economic growth point. Afterwards, its tourism develops fast, not only gets the advantageous place in Henan Province, but also becomes well-know in and abroad. Domestic market is jiaozuo＇ s main tourist market . Nowadays, as the tourism of Jiaozuo has developed, to a large scale, we need to analyse its domestic market deeply, and re-adjust the tourism development strategy properly to ensure the sustainable development. This paper analyses the domestic tourist market of Jiaozuo through Wilson Model, and tries to make clear of its potential domestic market, and gives suggestions for its further development.
出处
《河南理工大学学报（社会科学版）》
2005年第4期288-292,共5页
Journal of Henan Polytechnic University:Social Sciences
关键词
威尔逊模型
焦作旅游业
客源市场
预期游客数量
Wilson Model
tourism of Jiaozuo
tourist market
prospective quantity of tourist
