摘要
在经济全球化下的今天,商务英语教学的最终目标是培养学生商务环境下的跨文化交际能力。本文强调跨文化交际能力培养的重要性,通过分析国际商务活动中常见的商务文化冲突和母语文化负迁移导致的语用失误,探讨了教学中跨文化交际能力培养的策略。
In today＇s integration of world economy, business English teaching finally aims at cultivating students＇ intercultural communicative competence in business situations. This article emphasizes the significance of intercultural communicative competence cultivation in business English teaching. Through analyzing the common cultural shocks in international business operation and pragmatic failures resulting from negative transfer of Chinese culture, the author probes into the teaching strategies of intercultural communicative competence cultivation.
出处
《贵州商业高等专科学校学报》
2005年第4期58-60,共3页
Journal of Guizhou Commercial College
关键词
商务英语教学
商务文化冲突
跨文化交际能力
教学策略
business English teaching, business cultural conflict, intercuhural communicative competence, teaching strategy
