摘要
介绍了体验营销的概念,阐述体验营销的内涵及电子商务企业运用体验营销的意义,并通过经典案例探讨电子商务企业运用体验营销的方法和技巧。
Based on an introduction of the concept of experience marketing, the author presents the connotation of experience marketing and the meaning of electronic business enterprise applying experience marketing, and probes into the methods of electronic business enterprise applying experience marketing with many examples.
出处
《广西水利水电》
2005年第B10期103-105,共3页
Guangxi Water Resources & Hydropower Engineering
