摘要
体验经济是指以商品为道具,以服务为舞台,以提供体验作为主要经济提供物的经济形态。在体验经济时代,消费环境和消费需求较以往发生了极其深刻的变化,企业必须对其营销战略在营销理念、营销重点、营销策划、促销战略等方面进行调整。
Experience economics is a type of economic form whose property is commodity, whose stage is service, whose main economic provision is experiences. In the times of experience economics, consuming environment and consuming demand have changed more deeply than before. Enterprises must adjust its marketing strategy in terms of marketing ideas, marketing emphasis, marketing designing and promotion strategy.
出处
《湖南工程学院学报（社会科学版）》
2005年第4期17-20,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
体验经济
营销战略
调整
experience economics
marketing strategy
adjustment
