摘要
安徽是一个农业大省,农业产值约占全省GDP的25%。农业增效、农民增收,发展农产品是关键。然而,全省农产品企业的整体实力与安徽省作为农业大省的地位不相符合,在国内市场上无明显的竞争优势,在国外市场上更是步履维艰。本文剖析了安徽省农产品加工市场的现状与问题,就农产品企业的营销策略调整提出自己看法。
Anhui Province is a large agriculture province, with its production value accounting for 25% of the GDP of the whole province. The key to the development of Anhui is to enhance the effectiveness of agricultural growth, increase the income of farmers, and promote the development of produce. However, for a large agricultural province, the overall strength of provincial agricultural enterprises in Anhui is comparatively weak and therefore lacks competitive edge in domestic market, to say nothing of foreign market. This article analyzes the status quo of and problems underlying the agricultural products processing market and puts forward personal views on the adjustment of marketing strategy for produce enterprises.
出处
《乡镇经济》
北大核心
2005年第12期29-31,共3页
Rural Economy
关键词
农产品
营销策略
品牌战略
produce
marketing strategy
brand strategy
