摘要
旅游者的消费结构对一个地区旅游经济的发展有重要意义。通过信息熵的引用,以山东省历年入境旅游者旅游消费结构统计数据为基础,归纳总结了山东省入境旅游者旅游消费特征和演变规律,并对山东省旅游消费结构的发展趋势进行了预测。
The evolvement of tourist consumption structure is significant in tourism economy. In this paper, the information entropy is adopted to study the tourist consumption system, based on the statistical data of foreign tourist consumption of Shandong province, the characteristics and trends of the current foreign tourist consumption structure are summed up. Based on this analysis, the paper gives a primary prospect of the marketing exploring potential of foreign tourist consumption structure of Shandong province.
出处
《桂林旅游高等专科学校学报》
2005年第6期90-92,共3页
Journal of Guilin Institute of Tourism
关键词
旅游消费结构
信息熵
均衡度
优势度
山东省
tourist consumption structure
information entropy
equilibrium degree
dominant degree
Shandong province
