摘要
中国车市的品牌力时代已经到来,面对大品牌占绝对主导的中国汽车市场,目前尚处于弱势的中国自主品牌汽车应该如何应对?关键在于提升品牌力,打造强势品牌。为提升中国自主品牌汽车的品牌力,文章从品牌定位策略、渠道构建策略以及品牌国际化策略3个方面进行了阐述。
Auto brand era is coming. How can feeble China＇s self- owned brand vehicle face it when domestic auto market is dominated by those famous international brands？ The key point is to promote brand competitiveness and build famous brands. The article discusses the issue from three aspects such as brand positioning strategies, channel construction strategies and brand internationalization strategies to promote the competitiveness of China＇s self- owned brand vehicle.
出处
《上海汽车》
2006年第1期14-16,共3页
Shanghai Auto
