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损失厌恶的报童-预期理论下的报童问题新解 被引量:52

The Loss Averse Newsboy —— The Solution of Newsboy Problem under Prospect Theory
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摘要 本文在决策理论———预期理论框架下,重新对报童问题进行了讨论,给出了损失厌恶的报童的最优订货量的计算公式,此外还进行了必要的比较静态分析。 Under the new decision making theory - prospect theory, this paper dicusses the newsboy problem and gives the solution of newsboy problem for loss aversion newsboy. Finally, comparative static effects of changes in the various price and cost are determined and related to the newsboy's loss aversion.
作者 文平
出处 《中国管理科学》 CSSCI 2005年第6期64-68,共5页 Chinese Journal of Management Science
基金 新疆财经学院课题
关键词 损失厌恶 报童问题 预期理论 决策 loss aversion newsboy problem prospect theory decision making
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参考文献12

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