摘要
高新技术在一国经济发展中的作用越来越重要,实行整合营销传播有利于高新技术的快速扩散。高新技术的发展对营销传播提出了整合的要求,整合营销传播与高新技术产品特点的有效结合加快了高新技术产品的扩散。
The role of hi - tech is becoming more and more important in an economy.The implemcntation of Integrated Marketing Communication benefits to the diffusion of hi - tech products at high speed. The development of hi- tech ask marketing communication to be integrated. The combination of Integrated Markcting Communication and the characteristics of hi - tech products make its diffusion faster.
出处
《武汉冶金管理干部学院学报》
2005年第4期11-13,共3页
Journal of Wuhan Metallurgical Manager's Institute
关键词
高新技术
整合营销传播
扩散
Hi- tech products
Integrated Marketing Communication
Diffusion
