摘要
简要介绍了电子商务推荐系统的概念和作用,研究了数据挖掘与电子商务的结合点。并对推荐系统的分类进行了综述,详细分析了几个具有代表性的推荐系统实例,最后对电子商务推荐系统的进一步研究方向进行了展望。
Concepts and functions of E - Commerce recommender systems are briefly introduced. Integration of data mining and electronic commerce is also studied. Classification of recommender system is mentioned. Four examples of the representative recommender systems are deeply analyzed. At last, some research directions for personalized recommender systems in E - Commerce are presented.
出处
《辽东学院学报（社会科学版）》
2005年第4期38-42,共5页
Journal of Liaodong University：Social Science Edition
关键词
推荐系统
电子商务
数据挖掘
recommender system
electronic commerce
data mining
