摘要
本文以上海商学院市场营销专业教学改革实验为基础,提出了高职高专市场营销专业实践型教学体系构想,其主要内容是:一个目标;两大体系;三项内容;四步操作;五项条件。
Based on teaching reforms with the Marketing Course in Shanghai Business School, this paper presents thoughts on developing a training system to be incorporated in the teaching of the Marketing course. This system consists of one objective, two systems, three items of content, four steps of operation, and five conditions.
出处
《上海商学院学报》
2005年第3期27-31,共5页
Business Economic Review
关键词
高职高专
市场营销专业
实践型教学体系
higher vocational education, marketing course, skill-based teaching system
