摘要
运用文献资料法、逻辑分析法,在简要阐述竞技体育商业化主要表现形式的基础上,着重分析了日益商业化对竞技体育发展的负效应和消除竞技体育商业化负效应的具体对策,目的在于引起人们全面客观地审视竞技体育商业化,从而扬其利、去其弊,推动竞技体育健康发展。
The commercialization of athletic sports, which is characterized by marketing the matches, building the patterns of management and administration along the lines of an enterprise and carrying material incentive strategy, not only promotes the athletic development but also brings certain side-effects. With the methods of documentation and logical analysis this paper, beginning with a brief introduction on the main forms of the commercialization in athletic sports, gives a further analysis on the side-effects and provides the strategy to deal with them. The purpose is to help people take an all-round and objective attitude toward the commercialization, make the best use of its advantages and get rid of its disadvantages, and thus further develop the athletic sports.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2006年第1期77-79,共3页
Journal of Tianjin University of Sport
关键词
竞技体育
商业化
负效应
competitive sports
commercialization
side-effect
