摘要
论文以产业组织理论为基础,初步提出了旅游产业组织的概念体系,并以河南省渑池县为例进行了初步研究。研究指出,旅游产业组织是一个以市场为导向的旅游产品营销系统工程,其目的是追求旅游产业的可持续发展及效益的最优化。
On the basis of the theory of industrial organization （IO）, for an example of Mianchi county, the author gives advances for the concept of tourism industrial organization（TIO）. The paper points out, that TIO is a tourism product marketing system which is oriented to tourism market, the aim of TIO is to pursue the optimization of tourism industry and its sustainable development.
出处
《中州大学学报》
2006年第1期47-50,共4页
Journal of Zhongzhou University
关键词
产业组织
旅游产业组织
渑池县
industrial organization
tourismindustrial organization
Mianchi country
