4Laura B. Forker , Peter Stannack,Cooperation versus competition:do buyers and suppliers really see eye-to-eye? European Journal of Purchasing &. Supply Management 6,31-40(2000).
3Ahuja G, Collaboration Networks, Structural Holes and Innovation: A Longitudinal study [ J ]. Administrative Science Quarterly, 2000, 45:425-455.
4Xin K R, Pearce J L. Guanxi: Connections as Substitutes for formal Instiutional Support [ J]. The Academy of Management Journal. 1996, 39(6) : 1641 - 1658.
5Dacin M T, Beal B D, Ventresea M J. The embeddedness of organizations: dialogue & directions [ J ]. Journal of Management. 1999, 25(3): 317-356.
6Anderson E, Barton W. The use of Pledges to Build and Sustain Commitment in Distribution Channels [ J]. Journal of Marketing Research. 1992, 29(2) : 18 -34.
7Krapfel Jr, Robert K, Salmond D, et al. A Strategic Approach to Managing Buyer-Seller Relationships [ J ]. European Journal of Marketing, 1991, (25) : 22 -37.