摘要
武术文化旅游开发的历史机遇已经凸现,国内外市场基本具备,人们对此的认识也在初步形成,即所谓天时、地利、人和已经构成可开发的条件。武术文化与旅游有机地结合开发,可以给双方带来双赢的经济效益和社会效益。搞好武术文化旅游开发要将提高武术文化质量与降低游客参与门槛相结合;立足国内武术文化素质拓展与面向世界旅游市场相结合;打造金牌产品与普及推广相结合。
The historical opportunity of Wushu （martial arts such as shadowboxing） culture traveling development has already appeared. The domestic and foreign markets for it also have basically existed. People＇ s understanding initially was forming. Namely the so-called the opportunity, the favourable geographical position and support of the people have already constituted the potential condition. The Wushu culture and the traveling organic union development may bring a win-win deal of the economic efficiency and the social efficiency. To do the Wushu culture traveling development well, .we must overcome ＂two skins phenomena＂. At the same time we must combine the Wushu culture quality enhancing with the reducing of the tourist to participate; combine the Wushu culture quality development with the facing the world traveling market; combine the gold medal product with the popularization.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2006年第1期80-84,共5页
Journal of Social Science of Hunan Normal University
关键词
旅游
文化旅游
武术
开发战略
双赢
traveling
cultural traveling
wushu
development strategy
double win
