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企业客户的价值评价模型及对策研究 被引量:8

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摘要 在考虑到交叉销售和增值销售的可能性以及客户忠诚价值的前提下,提出一个新的客户生命周期价值评价指标体系,并通过神经网络、决策树等数据挖掘方法实现该指标体系中客户价值的评价。在此基础上建立客户细分框架,针对不同的细分群体提出相应的市场对策。
出处 《情报杂志》 CSSCI 北大核心 2006年第1期37-39,共3页 Journal of Intelligence
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参考文献10

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二级参考文献12

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