摘要
通过对体验营销的概念及特点阐述,运用文献资料与调查访问法,从体验营销的角度出发对我国体育市场开发进行研究,提出了我国体育市场开发实施创新体验营销观念、加强体验营销人才培养等对策。
With literature and investigation, through analyzing the concept and the feature of the experimental marketing, the paper made a research to the sports market of China and provided measures for the development of the sports market in China.
出处
《山东体育学院学报》
北大核心
2005年第6期20-22,共3页
Journal of Shandong Sport University
关键词
体验营销
体育市场
开发
对策
experimental marketing
sports market development
measure
