摘要
内部营销是过去20多年管理学界探讨的热点问题之一。在这一学术领域内,借用市场导向的理论模型,我们可以界定“内部市场导向”的概念,这一建构与外部市场导向的流行架构相互补充,为企业营销和人力资源管理实践提供了更加有效的操作思路。
In the last two decades, internal marketing has been always one of the hot topics in the literature of manage mere discipline. In this academic research field, a new concept “Internal Market Orientation” can be defined on the basis of the theoretical model concerned with market orientation. This construct is complimentary to the prevalent framework of External Market Orientation and, therefore, provides more effective implementation approach for marketing activities.
出处
《预测》
CSSCI
2006年第1期72-75,共4页
Forecasting
基金
国家自然科学基金资助项目(70402012)
关键词
内部市场导向
外部市场导向
内部营销
组织绩效
internal market orientation
external market orientations, internal marketing
organizational performance
