摘要
传统的电子商务系统中,使用关键字匹配的算法实现商品搜索的功能,只能得到包含顾客输入关键字的商品。以网上书店的实现为例,通过对商品搜索算法的改进,引入模糊系统和文本匹配算法,使得在顾客搜索商品时,不仅显示精确匹配的商品,而且可以提供与其要求相似的商品供其参考。这对于商家增加交易机会、发掘潜在顾客、提高个性化服务水平都有很大的促进作用。
In traditional E-C System,we search merchandise by matching keywords.It can only get the records which include these keywords.We improve the algorithm in a book store on-line.By using fuzzy system and matching-texts algorithm,when we use it,we can not only dis＇play the exactly matching merchandise,but also display these which approximated to our demand.To the business,it can increase business,develop potential customer,and also enhance the service for individuation.
出处
《计算机工程与应用》
CSCD
北大核心
2006年第3期209-211,共3页
Computer Engineering and Applications
