摘要
运用地区营销理论和定性研究方法,构建了澳门形象分析的基本框架,探讨了澳门未来形象的定位,认为娱乐旅游和文化旅游可作为澳门未来形象的核心概念。
More and more attentions have been paid on Macao image. Based on the theory of places marketing and qualitative study, author tried to explore how to position Macao image through constructing image - evaluation system for Maocao,. and further discussed positioning concept of Macao＇ image. The conclusion is that Macao＇ image should be the one resulting from traveling combined with entertainrment and traveling combined with culture.
出处
《城市问题》
CSSCI
北大核心
2006年第1期66-71,共6页
Urban Problems
关键词
国家营销
地区营销
地区形象
城市形象
区域发展
澳门发展
nation marketing
place marketing
placeimage
city image
region development
Macao development
