期刊文献+

基于纵向一体化理论的零售商品牌分析

Analysis on the Retail Trader's Brand Based on the Theory of Longitudinal Integration
下载PDF
导出
摘要 契约的不完备性导致零售商考虑需要改进或改变与制造商间的交易;对可占用性准租的渴望使零售商有动力摆脱制造商的限制,实施纵向一体化,开始开发并生产自己的品牌。是否使用零售商品牌的条件在于零售商的决策相对制造商是否是特别重要的。 The incomplete contract will result in that the retail trader wants to change the dealings with the manufacturer. The eager of appropriable quasi-rents made the retail trader want to get rid of the limit of the manufacturer, carry out the longitudinal integration, and begin to develop and produce his own brand. The qualification of whether or not to use a retail trader' s brand is that: whether or not the decision of the retail trader is very important to the manufacturer.
作者 赵晓峰
机构地区 南京大学商学院
出处 《科技情报开发与经济》 2006年第1期136-138,共3页 Sci-Tech Information Development & Economy
关键词 零售商品牌 纵向一体化 可占用性准租 GHM理论 retail trader's brand longitudinal integration appropriable quasi-rents GHM theory
  • 相关文献

参考文献13

  • 1Coase R H.The Nature of theFirm[J].Economic,1937(4):386-405.
  • 2Williamson O E.Transaction Cost Economics[M].Amsterdam:Handbook of Industrial Organization,1989:136-182.
  • 3lein B,Crawford R,Alchian A.Vertical Integration,Appropriable Rents and the Competitive Contracting Process[J].Journal of Law and Economics,1978(21):297-326.
  • 4Grossman Oliver D.The Cost and benefits of Ownership:a Theory of Vertical and Lateral Integration[J].Journal of Political Economy,1986,94:691-719.
  • 5Oiver Hart,John Moore.Property Rights and the Nature of the Firm[J].Journal of Political Economy,1990,98(6):1 119-1 158.
  • 6费方域.企业的产权分析[M].上海:上海三联出版社,上海人民出版社,1999:99-119.
  • 7威廉姆森.治理机制[M].北京:中国社会科学出版社,2001..
  • 8Philip Kotler.营销管理[M].第11版.梅清豪,译.上海:上海人民出版社,2003:249-278.
  • 9刘刚.供应链管理的交易费用经济学分析——基于纵向一体化的比较[J].成人高教学刊,2004(3):12-15. 被引量:6
  • 10贾若祥,刘毅.企业合作在我国区域发展中的作用[J].人文地理,2004,19(3):31-35. 被引量:8

二级参考文献21

  • 1陈计旺.东部企业投资、兼并与东西部地区协调发展[J].人文地理,2002,17(5):89-92. 被引量:2
  • 2汤建中,张兵,陈瑛.边界效应与跨国界经济合作的地域模式——以东亚地区为例[J].人文地理,2002,17(1):8-12. 被引量:71
  • 3陈文言.浅论区域创新及其系统的构建[J].人文地理,2001,16(1):55-58. 被引量:19
  • 4Henry Wai-chung Yeung. Regulating the firm and sociocultural practices in industrial geography Ⅱ [J]. Progress in Human Geography, 2001, 25 (2): 293-302.
  • 5Ivan Light. Immigrant Place Entrepreneurs in Los Angeles, 1970-99 [J]. International Journal of Urban and Regional Research, 2002, 26 (2): 215-229.
  • 6国家统计局工业交通统计司.中国工业经济统计年鉴(2002)[Z].北京:中国统计出版社,2002.142-147.
  • 7Ron Ashkenas.Creating the Boundaryless Organization.Business Horizons/Setember-October,1999.5-10.
  • 8Win Vanhaverbeke,Huub torremans.Organizational structure structure in process-process-based organizations,Knowledge and process management,1999,6,(1) :41-52.
  • 9Nonake,Takeuchi.The Knowledge-creating-creating company:How Japanese companies create the dynamics of innovation[M].Oxford University Press,1995.96-170.
  • 10Saschal.L.Schmidt,Christoph Treichler.A processbased view and its influence on strategic management.Knowledge and process management,1998,5,(1):58-63.

共引文献86

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部