摘要
近年来,市场导向的企业文化被认为是企业取得竞争优势的关键因素,但外国学者的实证研究却一直怀疑这一命题。改革开放以来,我国许多企业开始引入市场导向的管理观念,然而这种观念是否以及如何影响企业的绩效?国内外学术界尚未发表以中国内地数据为基础的实证结果,也就是说我国企业倡导以市场为导向的经营理念有一定的盲目性。本文以我国珠三角地区企业等为调查对象,对市场导向是否以及如何通过组织学习和组织创新影响组织的绩效进行实证研究。结果表明(:1)市场导向并不直接影响组织的绩效(;2)市场导向对组织学习有显著的直接影响,对组织创新没有显著的直接影响(;3)组织学习对技术创新和管理创新都有显著的直接影响(;4)市场导向通过组织学习对组织创新有显著的间接影响(;5)管理创新对组织绩效有直接正面的影响,技术创新并不直接影响组织的绩效(;6)组织创新可分为管理创新和技术创新,技术创新对管理创新有显著的正面影响(;7)组织学习通过影响组织创新进而间接影响组织绩效(;8)市场导向会通过影响组织学习,进而影响组织创新,并最终影响组织的绩效。管理创新在“市场导向—组织学习—组织创新—组织绩效”链中起到了至关重要的作用,是提升组织绩效的瓶颈。
In recent years, being static-and-individual-market-oriented has been considered the key factor by which enterprises have obtained competitive advantages, but foreign scholars have been doubtful about this proposition according to their case studies. Since the reform and opening to the outside world, China's many enterprises have began to introduce the management concept of the so called 'being market-oriented'(BMO), which to them actually means management directed by the status quo of markets or by individual markets. But does this concept have any effect on enterprises' performance? And how? Up to now, the academic circles, both domestic and abroad, have not published any results of their case studies based on the data collect from the mainland of China. That is to say, the above-mentioned management concept advocated by China's enterprises is somewhat reasonless. We have made a case study of the enterprises in the Pearl River Delta Region and other enterprises on whether and how following the market through organizational study and creation effects organizational achievement. Our study indicates that (1)BMO does not directly work on organizational performance at all;(2)BMO has obvious direct bearing on organizational study, but not on organizational creation; (3)organizational study carries obvious direct weight on technical and management innovation; (4)BMO has obvious indirect impact on organizational innovation through organizational study; (5)management creation directly and positively affects organizational achievement, but technical innovation does not; (6)organizational creation may be divided into management innovation and technical innovation, the former is clearly and positively swayed by the latter; (7)organizational study indirectly acts on organizational performance through effecting organizational creation;(8)by impacting on organizational study, BMO plays on organizational creation. In the MMO-organizationalcreation-organizationalperformance chain, management creation-the bottleneck in raising organizational achivement-plays a crucial role.
出处
《管理世界》
CSSCI
北大核心
2006年第2期80-94,143,共16页
Journal of Management World
基金
国家自然科学基金项目(70401012
70572095)
广东省自然科学基金项目(05006596)
广东省哲学社会科学规划项目(04GL01)资助
