摘要
探讨了有效实施CRM(客户关系管理)的注意事项,论述了实施CRM计划的策略,提供了企业运用CRM提升核心竞争力的思路。
This paper probes into the matters needing attention in carrying out CRM, expounds the tactics of carrying out CRM plan, and puts forward some ideas of strengthening the core competitive power by using CRM.
出处
《科技情报开发与经济》
2006年第2期197-199,共3页
Sci-Tech Information Development & Economy
关键词
客户关系管理
核心竞争力
企业管理
client relationship management
core competitive power
enterprise management
