摘要
随着我国社会主义市场经济体制的建立和发展,体育产业已成为国民经济中一个新的经济增长点。本文分析了我国体育产业的现状,由于体育产业的特殊性,需要政府对体育产业的大力支持,同时对地方政府所起的作用给予了科学的论证。
With the foundation and development of sociological marketing economy structure, sports industry has been a new growth point in the national economy. In this paper, we analyze the present condition of Chinese sports industry. Then we present that sports industry needs the government' s vigorous supports as a results of the specialty of sports industry. At the same time, we give a scientific demonstration to the function of government's supports.
基金
福建省社科基金资助项目(2003130149)
关键词
体育产业
现状分析
对策
sports industry
analysis of the present condition
countermeasure