摘要
运用亲景度和市场竞争态指标,定量分析1995—2004年苏州国际旅游客源市场亲景度和竞争态的时间和空间变化特征,并从时空角度探讨4类亲景度市场和4种市场竞争态的相关性,据此确定苏州国际旅游宜发展的4类市场:重点市场、主要市场、潜在市场和机会市场,并提出开拓苏州国际客源市场的建议。
This paper quantitatively analyzed the characteristics of the temporal and spatial variation of international tourist markets in Suzhou from 1995 to 2004 based on familiarity with scenic destination and market competitive state. It explored the relativity between four categories of familiarity with scenic destination and four categories of market competitive states from the temporal and spatial angle.Depending on the outcome of studying the familiarity with scenic destination and market competitive state, the paper divided Suzhou＇s international tourist market into four categories：important markets, main markets, latent markets and opporttmity markets. The suggestion on broadening international tourist market origins was given to provide the new gist for competitive power of international tourist market in Suzhou.
出处
《地理与地理信息科学》
CSCD
北大核心
2006年第2期100-104,共5页
Geography and Geo-Information Science
基金
江苏省高校哲学社会科学基金资助项目(05SJB630013)
关键词
亲景度
市场竞争态
时空变化
国际旅游客源市场
苏州
familiarity with scenic destination
market competitive state
temporal and spatial variation
international tourist markets
Suzhou
