摘要
体验经济时代旅游需求的多样化成为主流,体验式旅游成为旅游消费的必然需求。旅游区规划的核心是为游客设计独特的体验。通过体验设计、布局规划和产品创新,旅游区规划者要全方位地为游客创造出一流的体验,最终达到提高旅游区市场竞争力,树立旅游区品牌形象的目的。
In experience era, the diversity of demands has become main current ,experienced tourism is the necessary need in the age of experience economy,The planning of Tourist areas pay more attention to design special experience for tourists. By experience designing, layout planning and products innovation,tourist areas planning designers should create sensational feeling and best experience for the tourists. Finally they can achieve the aim of enhancing the market competitiveness, and setting up the trademark and image of tourist areas.
出处
《桂林旅游高等专科学校学报》
2006年第2期164-167,共4页
Journal of Guilin Institute of Tourism
关键词
体验经济
旅游区规划
experience economy
tourist areas
planning
