摘要
论述了医院专科品牌竞争力的内涵;通过理论与案例结合阐述了与公共媒体合作,在公众中树立起医院正面形象,增加医院公信力;通过媒体报道增加医院两个效益;通过与媒体建立长期、友好关系,有效化解负面报道带来的危机,提升医院职工自豪感和归属感。论述了发挥公共媒体作用的技巧。
This article introduces the connotation. With case, the author also introduces how to develop active hospital imagination by coordination with public media and improve hospital social and economic effectiveness, deal with public risk with long-term friendship with public media. The author introduces the skill of developing relationship with public media in the end.
出处
《中国医院》
2006年第4期53-56,共4页
Chinese Hospitals
关键词
公共媒体
专科
品牌建设
医院
public media, specialty, brand development
