摘要
针对拍卖网站中现有的信任计算方法的不足以及传统理论信任模型的局限性,论文提出了影响网上拍卖信任的5项信任因素,并构建了C2C网上拍卖中的信任计算模型。最后仿真实验的结果表明模型具有较好的有效性和可行性。
With the enormous growth of the Internet and E-commerce,online trust has become an increasingly important issue.In this paper we have introduced five basic trust parameters,and proposed a computational trust model that combines these parameters to measure the trustworthiness of participants in online auctions.The simulation results show that compared to the current C2C trust model,the proposed model is more effective against malicious behavior.
出处
《计算机工程与应用》
CSCD
北大核心
2006年第13期5-7,共3页
Computer Engineering and Applications
基金
国家自然科学基金资助项目(编号:60573035)
