摘要
差旅管理是国外最新引入我国的商务旅游核心产品之一。本文在对国内外文献分析的基础上对差旅管理进行了深入的剖析,同时针对中国新兴的差旅管理市场的发展现状,提出了本土旅游企业拓展差旅管理业务的对策建议。
ETM is one of the key tourist products recently introduced into China. Based on the analysis of hteratures both at home and abroad,the paper makes an in-depth analysis of ETM.In view of the situation of the ETM market in China, the auther offers countermeasures to expand ETM business for the native tourist enterprises.
出处
《旅游学刊》
CSSCI
北大核心
2006年第5期36-39,共4页
Tourism Tribune
关键词
差旅管理
经营战略
旅游
商务旅游
竞争优势
ETM
operating strategy
travel
business travel
competition advantage
