摘要
通过对企业所面临的绿色挑战和商机的观察与分析,研究了绿色营销对企业长远发展的重要性。受社会道德、政策法律,尤其是市场的影响,企业实行绿色营销迫在眉睫。从企业形象、产品、价格、分销渠道、促销、销售服务等方面分析了实施绿色营销的具体措施。
This article studies the importance of green marketing for enterprises through the observation and analysis of green challenges and business opportunities facing enterprises. Affected by social morals, government policies, and especially the market, it＇s urgent for enterprises to carry out green marketing. The article puts forward specific suggestions on green marketing from enterprise images, products, price, distribution and promotion of sales, and service etc.
出处
《重庆工学院学报》
2006年第4期80-82,共3页
Journal of Chongqing Institute of Technology
关键词
绿色挑战
绿色营销
商机
green challenge
green marketing
business opportunity
