摘要
介绍了绿色营销的概念,论述了企业推行绿色营销是企业发展的必然选择。同时对绿色营销实施的现状问题及其对策进行了思考,提出绿色营销的实施需要政府引导、需要绿色教育先行、需要加大排污收费力度和绿色科技做支撑。
The idea of the green marketing is introduced. It is analyzed that the implementation of the green marketing is a necessary choice of enterprises. Current situation of the green marketing, existing problems and the countermeasures are discussed. It is proposed that the implementation of green marketing needs the govern- ment to lead, needs the green education to go ahead of the rest, needs to devote more efforts to charging in pollution and needs support with green science and technology.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2006年第5期127-130,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
可持续发展
绿色营销
消费壁垒
sustainable development
green marketing
consumption bulwark
