摘要
我国商业银行零售业务发展的策略选择应是:从银行长远发展的战略高度,重视零售业务的发展;准确选择战略定位,分步实施;完善商业银行零售业务经营管理架构;树立市场营销理念;加强零售业务品牌建设等。
In making the strategy choice for the development of China＇ s retail selling business, attention should be given to the development of retail selling business to ensure the long-range development of commercial banks; correctly choosing strategy and performing the strategy step by step; perfecting operation and management framework of commercial bank＇ s retail selling business ; setting up a cognition of marketing ; strengthening band construction of retail selling business, etc.
出处
《河南金融管理干部学院学报》
2006年第3期82-86,共5页
Journal of Henan College of Financial Management Cadres
关键词
零售业务
贵宾理财
金融业务外包
retail selling business
guest finance
financial transaction contracted to the outer dealers
