摘要
独占区域是纵向控制策略的重要组成部分,也是产业组织理论和实证研究的重点。本文首先给出理论综述的基本模型,从引入销售服务变量,设定零售商的价格猜想类型,改变零售商的竞争方式,考虑信息不对称和交易成本,以及市场的不确定性和需求弹性的变化等多个角度逐次放宽假设条件,归纳出效率改进或反竞争效应两大基本结论。并结合实证研究分别予以佐证。最后提出有待进一步探讨的问题和未来的研究方向。
As an important vertical restraint strategy, exclusive territory is the key point of industrial organization and em- pirical research. After the introduction of basic model for the survey, this paper tries to relaxthe hypothesis of the basic model from such angels as considering the sale services, setting the type of assumed conjecture for rival＇s price change, transforming the form of competition, taking the information asymmetry and transaction cost into account, market uncertainty and change of demand elasticity etc. , then draws out two mainstream conclusions as efficiency improvement and anti-competition effect. Both effects are demonstrated with the help of empirical research survey. Finally it files out some proper topics and directions for the coming study.
出处
《产业经济研究》
2006年第3期67-76,共10页
Industrial Economics Research
关键词
纵向控制
独占区域
效率改进
反竞争
vertical restraints
exclusive territories
efficiency improvement
anti-competitiveness
