摘要
跨国汽车公司在华销售渠道的争夺,主要集中在国产车和进口车、分营销售和并网经营。在中国跨国汽车公司实施并网战略的案例日益增多。文章对此现象进行了分析,并探讨了该种战略的利和弊。
With China＇s entry to WTO and the relative promise being carried out step by step, multinational auto corporations＇ competition on sales channels in China mainly focus on the brand separation sales and consolidation marketing of domestic vehicles and imported vehicles. The cases of multinational corporations conducting consolidation marketing are increasing day by day. The article analyzes the phenomenon, advantages and disadvantages of such strategy as well.
出处
《上海汽车》
2006年第6期25-28,共4页
Shanghai Auto
