摘要
着重论述了价值链的内涵,价值链与产品包装的竞争优势,企业产品包装设计的基本要求,价值链与产品包装竞争策略,对现代企业产品包装竞争的价值链分析具有重要的决策指导意义。
This paper discussed the concept of value chain, the competition advantage of the value chain and product packaging, the bases of the enterprise product packaging design, the competition strategy of the value chain and product packaging. It＇s important decision role for analyzing the value chain in modem time＇s enterprise product packaging competition.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第3期187-189,共3页
Packaging Engineering
关键词
产品包装
竞争
价值链
product packaging
competition
value chain
