摘要
针对目前高等学校广告教育存在的一些问题,论述广告教育要培养出“管用”人才不仅要依靠教育界自身在师资、教学实践平台、学生的学习方式以及教学管理制度与教育研究机制等方面的改革,更要依靠作为检验人才合格与否的广告业界从教学、实践到聘用整个过程的积极合作和参与。
This paper mainly analyzed the problems and contradictions of the advertisement education in colleges and advised that to solve the problems not only depends upon reforming in education itself, such as teachers, practices, student＇s method of study, as well as teaching control system and education research mechanism, but also close cooperation between education and advertising field in teaching and practice.
出处
《莆田学院学报》
2006年第3期40-42,共3页
Journal of putian University
关键词
高校广告专业
广告学教育
教学
改革
advertisement education
advertising field
teaching
reform
