摘要
当前,高校学报重封一、封四的设计,轻封二、封三的现象较为普遍,造成了内封版面资源的极大浪费。其实,造成内封浪费的原因是多方面的:部门领导不够重视,办刊经费紧张,编辑人员审校工作量大等。要想合理利用封二、封三的版面,必须选择具有视觉冲击力的内容,采用丰富多彩的表现技巧,才能真正发挥封二、封三的宣传效应。
It is now a common phenomenon that most college journals give special emphasis on the design ot the nrst and the fourth cover pages rather than the second and the third ones,resulting in extremely waste of space resource of inside covers.There are some causes for it, such as less stress from department heads, insufficient fund for running a journal, enomous examining and proofreading work for editing staff, etc. We must choose the content full of impacting force to vision in order to make full use of the space of the second and the third cover pages. Only by utilizing rich displaying skills can the publicity effect be successfully achieved.
出处
《连云港师范高等专科学校学报》
2006年第2期106-108,共3页
Journal of Lianyungang Normal College
关键词
高校学报
封二
封三
版面利用
表现技巧
college journals
second over page
third over page
cover page utilization
displaying skills
