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国外乡村旅游市场与经营研究综述 被引量:16

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摘要 国外乡村旅游注重推介工作,以无差异市场、差异性市场和集中性市场为目标市场。将经营活动和旅游者的需求密切联系起来。在突出乡村文化旅游资源的同时,避免不同文化之间的简单叠加。农户也是经营者。重视商业联盟,以避免过度竞争。乡村旅游管理可以尝试新的管理体制。
出处 《企业经济》 北大核心 2006年第6期100-102,共3页 Enterprise Economy
基金 犤国家基金犦国家社会科学基金项目"农村开发与农村社区经济"(批准号:OZBJY105)
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