摘要
移动通信业是当前我国电信业的发展热点,也是竞争最为激烈的业务。在这种条件下,移动通信运营商必须通过贯彻“以客户为中心”的理念,依靠技术进步、新业务推出及服务创新等途径给客户创造和传递更多的让渡价值,才能有效地提高客户的满意度和忠诚度,达到维系老客户,吸引新客户的目的。
At present, mobile communication is a hot spot in Chinese telecom industry, and competition in the market become fiercer Then, the mobile operators must put forward the idea of ‘taking customer as the center＇ and create and pass more value to consumers Only in this way can operators enhance customers＇ satisfaction and loyalty, and thus achieve the goal of maintaining the frequent cos tomers and attracting the new customers.
出处
《华东经济管理》
2006年第6期142-144,共3页
East China Economic Management
关键词
移动通信
运营商
顾客让渡价值
mobile communication
operator
customer delivered value
