摘要
旅游者的旅游花费中非常重要的一部分用于购买旅游商品。游客购买旅游商品可以游山水知风物,满足他们回味和联想的心理需要。那些丰富且具有特色的旅游商品能够将本民族、本地区的风土民情传播到海内外,起到了极好的宣传效应。要激发游客对旅游商品的购买欲,就必须注重旅游商品的文化开发,因为旅游商品的卖点应该是文化。挖掘不同地域的文化差异,并借助最适宜的旅游商品载体,把不同地域的文化展现出来,是旅游商品开发的要务。
A major part of touring expenses are used for purchasing tourist commodities. The purpose for visitors purchasing tourist commodities is to meet their psychological demands for tasting and recollecting the landscape and seenery. Those abundant characteristic tourist commodities can spread abroad the local conditions and customs of a region or a nation, giving full play to the wonderful propagating effect. In order to inspire visitors＇ desire to buy tourist commodities, attention must be paid to the cultural development of tourist commodities, because the selling point of tourist commodities should be the culture. It is the important task of tourist commodities to excavate the cultural differences of different regions, exhibit different cultures of different regions in virtue of the most suitable carriers of tourist commodities.
出处
《山东商业职业技术学院学报》
2006年第3期80-83,共4页
Journal of Shandong Institute of Commerce and Technology
关键词
旅游商品
旅游文化
开发
tourist commodities
tourist culture
development
