摘要
客户分类比较理想的依据是客户对企业的利润贡献度。文章通过构建企业与客户交易记录的原始数据矩阵,应用主成分—聚类分析的方法来定量地研究客户对企业的利润贡献度,进行客户分类工作。
The better foundation of customers＇ classification is the profit contribution degree of the customer to the business enterprise. In this paper, making use of the principal component-cluster analysis method, we research on the profit contribution degree and carry on the customers＇ classification by setting up the original data matrix of trade record.
出处
《淮南师范学院学报》
2006年第3期77-79,共3页
Journal of Huainan Normal University
关键词
客户分类
利润贡献
主成分分析
聚类分析
Customers＇ Classification
Profit Contribution
Principal Component Analysis
Cluster Analysis
