摘要
第三方物流的发展需要信息技术和现代管理技术的支持。而CRM正好可以满足这方面的需要。根据第三方物流企业发展的特点,结合CRM系统的结构模块组成,了解CRM在第三方物流中的应用,从而可以提出第三方物流应用时应注意的问题。
The devdopment of 3PL needs the support of Infommtion technology and modean management technology. CRM could meet the requirement. According to the characteristic in the develolanent of 3PL and the structure of the CRM system,this paper has a discussion on the application of CRM to the 3PL. At last, some aspects that should be concerned in the application are introduced.
出处
《哈尔滨商业大学学报（社会科学版）》
2006年第4期90-93,共4页
Journal of Harbin University of Commerce:Social Science Edition
