期刊文献+

中国图书分销模式的博弈论分析 被引量:3

Analysis of Chinese Book Destribution Modes From Perspective of Game Theory
下载PDF
导出
摘要 针对图书分销渠道中存在的冲突问题,从图书分销模式的角度,对传统和信息技术条件下的分销模式的渠道成员行为倾向进行博弈论分析,得出以下结论:图书分销渠道冲突的根源在于传统图书分销模式以差价为盈利模式,在信息技术条件下靠服务获取利润的新的分销模式,能够减少渠道冲突,对整个渠道和社会都有积极的正效应。
机构地区 西安交通大学
出处 《情报杂志》 CSSCI 北大核心 2006年第7期122-124,共3页 Journal of Intelligence
基金 国家自然科学基金资助项目(编号:70472036)
  • 相关文献

参考文献5

二级参考文献20

  • 1Sandy D. Jap, Chris Manolis, Barton A. Weitz. Relationship quality and buyer-Seller interactions in channels of distribution[J]. Journal of Business Research 1999,46:303~313.
  • 2Jeuland, A.P., Shugan, S.M. Managing channel profits[J]. Marketing Science 1983,2:239~272.
  • 3Anderson E, Coughlan. A International market entry and expension via independent or integrated channel of distribution[J]. Journal of Marketing,1983.51.January:71~82.
  • 4Yan Dong, Kefeng Xu. A supply chain model of vendor managed inventor[J]. Transportation Research Part E,2002, 38:75~95.
  • 5Jorgensen,S., Taboubi, S., Zaccour, G. Cooperative advertising in a marketing channel[J]. Journal of Optimization Theory and Applications,2001,110:145~158.
  • 6HI MESAK, AM MAYYASI. A simple model of international joint venture distributorships: the american-Kuwaiti experience[J]. Omega,1995,23:525~538.
  • 7Chintagunta, P.K., Jain, D. A dynamic model of channel member strategies for marketing expenditures[J]. Marketing Science 1992,11:168~188.
  • 8JHrgensen,S., Sigue, S.P., Zaccour, G. Stackelberg leadership in a marketing channel[A]. International Game Theory Review 2001,3:13~26.
  • 9Wei-Yu Chian. Multi-channel supply chain management in the e-business era[M]. The university of Illinois at Urbana-Chanpaign 2002.
  • 10John F. Gaski, Nina M. Ray Modeling of alienation in the distribution channel implications for supplier-reseller relations[J]. Industrial Marketing Management,2001,30:207~225.

共引文献103

同被引文献35

引证文献3

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部